How to meet your future BtoB client quickly?

#1. What is a btob prospect or future customer, what do we expect from him? ?

The Larousse definition is clear on this subject. Is qualified as a prospect:
“Any person or firm, potential customer of a company. » In this way, the question no longer arises.

What do we really expect from a ideal future btob customer ?

Utopia would be for him to discover your establishment by himself by knocking directly on your door.

But it is becoming increasingly rare. Between the multiplicity of companies on the market, the price gap, the values defended? Too many criteria come into play.

For several years now, SMEs and VSEs have been using the personification For get as close as possible to their future btob client. The latter has a choice, so he will move towards the society that resembles him.

Today, we companies need to lower our expectations of prospects. It is now necessary to detect them, attract them, and seduce them. All without lying to them.

Yes, find your future btob client is the first step before any meeting. What if we told you that there are techniques that allow you not to look for it but still find it. How is it possible ?

#2. How to find customers easily?

There is no miracle solution for finding clients. However, it is possible to adopt habits to achieve this result. We have listed for you 4 ways to seek, convert and retain prospects into customers. Maybe you know one of them.

 TPE, SME and if you opt for the corporate network solution, type BNI?

Let's assume you've never heard of the BNI. It is a professional network based on mutual recommendations.

Here is an example to explain to you simply.

Let's say that our digital agency AKIDEL is a restaurant, (surprising isn't it?) if my company needs carnations to decorate the room during a wedding. I will ask my BNI florist to take care of it, rather than someone else.

In the same way, if an agency wishes to organize an end-of-year meal, it will call on the catering service of my restaurant rather than play the competition.

It is as trivial as that.

 But then, how to get invited to a BNI and why participate?
To take part in a meeting, nothing could be simpler: just ask someone from the BNI in question to invite you.

The first objective for you will be to make yourself known. It goes without saying that a company could potentially need your services.

 No social networks yet, what are you waiting for?

Have you ever heard of inbound marketing? This method consists of provide content for free like value-added publications, tutorials, giveaways? to attract the customer.

In this way, the day a prospect needs an object or a service, he will naturally contact your company.

You will therefore have deduced correctly, Facebook, Instagram LinkedIn and even Pinterest make it possible to deploy this method.

A complete editorial strategy can bring you a lot of customers.

Advertising, good or bad idea?

Whether at the television or on the social networks, if your audience is correctly targeted, this can be a plus for getting known.
Advertising is not your favorite field. Know thatthere are specialized agencies on both social networks and traditional media.

Use e-mail!

At AKIDEL, we will never repeat it enough, but for us e-mail remains the fastest way to effectively prospect for customers.

For what ?

• With a database, you have access to potential customers anywhere from your computer.
• Analytics are easy to set up. Did you make a mistake in the angle of your email? It does not matter, start over and improve it!
• Unlike a face-to-face meeting, you have time to prepare your speech and responses.

Convinced ? We tell you more about our AKIDEL solution just below. If you are looking to prospect effectively, this one will interest you.

#3. AKIDEL, an all-in-one btob prospecting platform.

Everything is in the title. Our prospecting platform allows you to find your future customers. The advantage? Everything is centralized in one place.

You do not know the tool, do not panic, our team is at your disposal to train you.

Choosing AKIDEL means acquiring a base of 18 million qualified emails.
A French 100 % solution, developed in France and hosted on secure servers OVH.

With our service you can:

• Target: by accurately selecting potential customers using our database. Filters are obviously available to refine your search (number of employees, NAF code?)
• Prospect: yes, yes, our tool was created for this. You can create and share direct mailing and LinkedIn prospecting campaigns automatique.
• Analyze : did your campaign work? Was it relevant? Our tool allows you to understand the reaction of your potential customers to it. The objective: draw conclusions, find positive points and identify areas for improvement.
• Sell : after analyzing the results of your campaign, you only have to close with the most interested prospects.

You now know everything about how to prospect, whether in a more or less direct way. All of these ways work.

We all have our preferences on this.

With us, it's LinkedIn and e-mail.

And you, what is yours?

If this article was of value to you, please mention the point or points that were useful to you.

The objective is to make it visible to a greater number of people.

If you have questions or you want to deepen a point, we can discuss via LinkedIn or by email at contact@akidel.io

AKIDEL | Digital agency btob Lille – France

Data. Automation. Tracking.

Take control.

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